Marketing and Communication in Real Estate

This course provides essential skills for developing marketing and communication profiles in real estate, teaching various marketing methods and communication strategies. Participants will learn to create personal marketing profiles, craft effective strategies, and establish strong personal brands to enhance professional visibility. The training empowers real estate professionals to effectively promote themselves and their services, driving business growth and client engagement.

This CPD course provides essential skills and knowledge for developing marketing and communication profiles in real estate. Participants will learn various marketing methods, the value of different communication activities, and how to create a personal marketing profile. By the end, they'll
proficiently leverage marketing techniques, craft effective
strategies, and establish a strong personal brand to enhance
professional visibility and success. This training empowers real estate professionals to effectively promote themselves and their services, driving business growth and client
engagement.
1: Interpret Marketing and Communication Channels

• Identify and analyze the intent, purpose, and relationships between marketing and communication channels.
• Explain their role in client and community engagement.
• Identify and explain ethical practices in marketing and communication.
• Interpret their role in client, customer, and community engagement.

• Examine general expectations of clients for a real estate service.
• Record alignment between personal practice and client expectations.
• Explain the importance of a personal profile in attracting potential clients.
• Create an ethical personal profile for marketing and communication purposes.
• Record ways of resolving outstanding matters arising from client expectations.

• Examine general expectations of clients for property marketing.
• Research and explain how a property is represented to appeal to a client.
• Analyze and record the alignment between the property profile and marketing approach.

• Identify and analyze community expectations for real estate marketing and communications.
• Identify and analyze methods used by an agency to engage the community.
• Analyze and explain the alignment between an agency's marketing and communication approach and community expectations.
• Identify risks to the agency from poor marketing and communication practices and propose strategies to minimize those risks.

• Residential Sales
• Auctioneers
• Property Manager
• Commercial
• Business Broker
• Buyers agent

On completion of this program, participants will be able to:

• QLDCPD20250011

• Type 1

• 1. Interpret marketing and communication channels.
• 2. Develop a personal profile.
• 3. Examine client engagement practices for marketing property
• 4. Examine marketing and communication channels for community engagement

This self-paced online CPD course – Marketing and Communication Channels for Community Engagement– offers a focused, practical overview of key areas of real estate practice. Designed to support property professionals in their day-to-day responsibilities, the course provides expert insights and practical tools to enhance your knowledge and performance.
You’ll have 30 days of access to complete the course at your own pace. With interactive modules, downloadable resources, and targeted study materials, you’ll be equipped to apply what you learn directly to your professional practice.